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Customer Analytics: It's All About Behavior, by Roman Lenzen

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Millennials: The new business segment in market.

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  The COVID-19 pandemic changed the way customers spend their money. New habits, new needs, new channels. But this problem is not the only one that marketing and sales people have to address in our days. Brands have to face another major challenge in order to attract and keep their customers satisfied. There is a new powerful business segment around here… Millennials: The new business segment in market. Millennials poised to be the biggest spenders, as they move into their prime earning and spending years, so millennials dominate conversations around product strategy, marketing, sales channels. The economy in one word. This generation is so different, so all brands must see and interact with them as a unique consumer in order to draw their attention and business. Let’s take a look at who Millennials are, what are their purchasing habits and why they buy. They were born sometime between 1982 and 1996, so they’re around 25 – 39 years old. Only in the U.S. there are more than
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Closing In on Bank Customer Churn

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